Blu-ray dismisses HD DVD claims

The Blu-ray Disc Association (BDA) European Promotions Committee has dismissed claims from its European counterpart, the European HD DVD Promotional Group, that HD DVD has a higher attach rate in Europe.

The HD DVD camp is "distorting the facts and presenting information that is intended to portray a misleading message to consumers and the industry" the Blu-ray promotional group claims.

"The stakes are high, so it is understandable that each camp wants to portray their product in the best light," Frank Simonis, chairman of the BDA European Promotions Committee.

"However, to deliberately mislead the market by misrepresenting the facts is inexcusable. Coming into the critical holiday season many people will be making important purchasing decisions and these need to be based on sound information, not spin and hype."

Blu-ray claims 73 per cent of all HD discs bought in Europe over the year-to-date are in the Blu-ray format - with DVD duplication firms processing many more discs in this format as a result.