Blu-ray enjoys European sales boost

Blu-ray disc sales across Europe have hit the one million mark, highlighting the format's popularity over HD DVD.

Research by the Blu-ray Disc Association European Promotions Committee confirmed that sales have broken the seven figure mark, with the format accounting for 73 per cent of sales of high definition discs on the continent.

Frank Simonis, chairman of the committee, revealed that the figures highlighted Blu-ray's position as the market place leader.

He said: "This is an important milestone for Blu-ray Disc in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD.

"Early indicators show that the Christmas holiday season will be exceptionally good for Blu-ray Disc across all categories from packaged media to standalone players and BD capable games consoles," he added.

It is believed that the increase in sales of Sony's PlayStation 3 console has massively boosted the popularity of the format.