Toshiba 'to focus on standard DVD market'

Toshiba is set to focus its future efforts in terms of DVDs on standard discs rather than the high-definition market, it has been reported.

Following the recent announcement that the firm is no longer to continue its HD-DVD operations past the end of this month, Toshiba's chief executive officer has claimed that the demand for traditional DVDs is likely to remain strong.

Atsutoshi Nishida stated that his firm would shift its attentions on to the standard player market given that film producers were likely to continue releasing titles on discs suitable for such machines.

"What people don't realise is that Hollywood studios are going to release new titles not just for Blu-ray but for standard DVDs as well and there are a far greater number of current-generation DVD players out there," he asserted, in news likely to be of relevance to those interested in DVD duplication.

Mr Nishida stated that Toshiba's machines were set to enjoy success in the marketplace due to their upscaling features, techradar.com reports, meaning that they will outperform cheaper alternatives in terms of image quality.

Meanwhile, The Wall Street Journal has reported comments from Mr Nishida in which he acknowledged that HD-DVD was no longer a viable proposition after Warner aligned itself with Sony's alternative, Blu-Ray.